The HOLA Story
Thirty-five years ago, a core group of professional Latino actors working in New York, including some famous ones like José Ferrer and Raúl Juliá, decided to address the inequities created by the casting system that underemployed Hispanic actors and relegated Latino characters to negative stereotypes. Early encounters with the casting system showed how to gain fair access.
By building solid relationships with media producers and casting agents, HOLA bit by bit, friend by friend, and committee by committee helped reshape our future. One example of HOLA’s struggle, on behalf of Hispanic actors, was the well publicized collaboration with Actor’s Equity Association to ensure appropriate casting for Death and the Maiden on Broadway in the 1990’s. Since then there has been no major incidents of inappropriate casting on Broadway.
HOLA Numbers (per year)
Hispanic actors in NYC (est.) |
1,800 |
Visits to the HOLA Pages (monthly average) |
5,000 |
Latino theaters in NYC involved in HOLA Awards |
20 |
Latino theater professionals affected by HOLA Awards (est.) |
3,000 |
Participants in HOLA’s professional development workshops |
200 |
Recipients of HOLA’s career counseling |
60 |
Audiences for HOLA’s special events |
300 |
Facebook followers |
1,700 |
Daily email blast (for auditions, jobs, etc.) |
550 |
El Blog de HOLA used by |
150 |
Visitors to HOLA’s website per year (average over 10 years) |
96,000 |
Membership fees that provide all of these services |
$125 |
HOLA programs supported, in part, by grants from the New York State Council on the Arts and the City of New York, Department of Cultural Affairs. |